You thought you were sick of J. Lo now? MTV has released plans to tighten its already limited video playlist and concentrate on 10 videos that will receive substantial airplay -- 30-plus spins per week. The initiative, which is being referred to as “The Big Ten,” was the brainchild of MTV/MTV2 Executive VP of Music and Talent Programming Tom Calderone, and saw videos from Justin Timberlake, Jay-Z, Eminem, Jennifer Lopez and Snoop Dogg receiving between 48 and 52 spins during its first week in effect. While one might think that expanding playlists would be the logical step to increase total music sales, Calderone apparently has different ideas: “We are serious about selling music and breaking bands,” he tells HITS magazine. “The more impressions, the more penetration, the better the sales.” Fortunately, there are no plans at this time to apply this policy to MTV2.
