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Study Shows Most Paid Nothing For Radiohead




Study Shows Most Paid Nothing For Radiohead
Nov 7, 2007  
Story by: Kevin Kampwirth

Since the announcement that they'd allow fans to pay what they please for a digital copy of their most recent record, In Rainbows, Radiohead has remained decidedly mum in regards to its sales. Well, the story has taken a surprising-but-not-really turn with an announcement from comScore Inc., a consumer research firm that monitors computer users' online behavior, which claims that 62 percent of individuals who downloaded the album from October 1 to October 29 paid zero dollars for it, while the remaining 38 percent dished out an average of six dollars. The figures in the study were put together by data gleaned from several hundred people who are part of comScore's database of two million computer users worldwide.

Figures show that 1.2 million people visited the site that was set up to handle orders for the digital download, although it could not confirm how many of those people actually purchased it. Furthermore, comScore shows that 40 percent of US residents who got the album paid an average of about eight dollars to do so, while only 36 percent of people outside the US dished out an average of $4.64 for it. Radiohead recently inked a deal with XL for European distribution of the LP and are still fielding offers from US imprints.

www.comscore.com
www.radiohead.com


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